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CONTENTS, 2017, No. 2 (25)

KARALIENĖ ELINA, IŽDONAITĖ-MEDŽIŪNIENĖ INGA

KLIENTŲ ELGSENOS KEITIMAS UGDANT JŲ SVEIKATINGUMO SUVOKIMĄ

CHANGE OF CLIENT BEHAVIOUR THROUGH WELLNESS EDUCATION PERCEPTION

 

5 psl.

KINDERIS REMIGIJUS, JONUŠEVIČIENĖ JUDITA

AUKŠTOSIOS MOKYKLOS PREKĖS ŽENKLO VERTĖ: EMPIRINIS JOS DIMENSIJŲ NUSTATYMAS

BRAND VALUE OF HIGHER EDUCATION INSTITUTION: AN EMPIRICAL INVESTIGATION OF ITS DIMENSIONS

 

19 psl.

TRAKŠELYS KĘSTUTIS, MARTIŠAUKSKIENĖ DALIA

SOCIAL JUSTICE AND LEARNING OPPORTUNITIES INTERFACE

SOCIALINIO TEISINGUMO IR MOKYMOSI GALIMYBIŲ SĄSAJOS

 

26 psl.

VAITKEVIČIŪTE VAIDOTĖ, JOCIENĖ DONATA

GREITO ĖJIMO IR AEROBINIŲ PRATIMŲ POVEIKIS 18-21 AMŽIAUS MERGINOMS, TURINČIOMS ANTSVORĮ

THE EFFECT OF BRISK WALKING AND AEROBIC EXERCISES ON 18-21 YEAR OLD OVERWEIGHT GIRLS

 

34 psl.

 

 

CHANGE OF CLIENT BEHAVIOUR THROUGH WELLNESS EDUCATION PERCEPTION

ELINA KARALIENĖ, INGA IŽDONAITĖ-MEDŽIŪNIENĖ

The article analyses the possibilities to consumer behaviour change through wellness education perception. The article explains the concept of consumer behaviour change, highlights factors influencing consumer behaviour chnage trough wellness education perception. The thoeretical part of the article indicates internal, external and other factors. These groups of factors are researched in wellness centers. The research data was analysed accordingt to gender and age groups. 

 

BRAND VALUE OF HIGHER EDUCATION INSTITUTION: AN EMPIRICAL INVESTIGATION OF ITS DIMENSIONS

REMIGIJUS KINDERIS, JUDITA JONUŠEVIČIENĖ

The article analyses the concept of the brand in various aspects, distinguishes the main elements/characteristics of the brand, their groups and importance for companies and consumers. The empirical part presents the results of higher education institution (hereinafter – HEI) brand value research in the following dimensions: brand recognition and awareness, brand association, loyalty to the brand and the quality of its services. Conclusions and recommendations for strengthening the brand value of the higher education institution are presented at the end of the article.

 

SOCIAL JUSTICE AND LEARNING OPPORTUNITIES INTERFACE

KĘSTUTIS TRAKŠELYS, DALIA MARTIŠAUKSKIENĖ

The article presents the relationship between social justice and learning possibilities. In order to research this and to indicate correlations, influence of family social-economic situation on schoolchildren safety feeling, feeling weell, relationships with schoolchildren and teachers, and equivalence of participation in a class life. The empirical research was conducted in order to indicate the influence of lack of social justice in schools has on socially excluded schoolchildren learning possibilities and motivation. Since most often the general opinion of schoolchildren does not give a clear understanding of lower social status schoolchildren feelings, experiences, what educational, social and other problems they face.  The conducted research and the data analysis revealed that modern schools face problems, that often lack of social justice is experienced, and it has a strong impact on low learninf quality and limits learning possibilities.

 

THE EFFECT OF BRISK WALKING AND AEROBIC EXERCISES ON 18-21 YEAR OLD OVERWEIGHT GIRLS

 

VAIDOTĖ VAITKEVIČIŪTĖ, DONATA JOCIENĖ

Object of the research:  How the brisk walking and aerobic exercises will effect 18-21 years old overweight girls?Aims of research:After four weeks applied cycle of the brisk walking and aerobic exercises established: body weight, BMI, HR, waist–hip ratio decreased. After the same time length of time abdominal, subscapular, biceps, triceps skinfold thickness decreased too.  After the comparing of both groups were established the following results: body weight, BMI, HR, waist–hip ratio, abdominal, subscapular, triceps skinfold thickness statistically improved more for group A rather than Group B, those who were applied brisk walking. But after all big statistically disparities among both groups not detected (p<0,05).

 


 


 

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